Back to nature foods company, llc provides food products. Demets candy company brynwood v portfolio company, a leading u. Back to nature foods company, llc brynwood vi portfolio company, a marketer of natural food products including crackers, cookies, nuts and granola. Since january 2011, the firm has completed the acquisitions of 20 corporate brands in seven separate transactions. Back to nature buys snackwells business food business news. Back to nature foods co llc company profile and news. Terms and conditions of the transaction were not disclosed. Brynwood and mondelez international formed back to nature joint venture in 2012 with brynwood providing operating control and mondelez retaining a minority position. Back to nature products represent a wide range of categories, including cookies, crackers, nuts and trail mixes, granola, juices, soups and cereals.
Brynwood partners 8 sound shore drive, suite 265 greenwich, ct 06830 t. Back to nature foods company, llc, a portfolio company of brynwood partners vi l. Mondelez and brynwood did not disclose terms of the deal in an announcement today. Llc, a manufacturer of betterforyou snacks, from brynwood partners and mondelez international inc. Brynwood buys majority share of back to nature from kraft. For more information on brynwood partners, please visit about back to nature foods company, llc. Develop great tasting cereals, crackers, nuts and cookies to provide everyday foods that are simply delicious. Brynwood had operational control of the joint venture, with mondelez holding a minority position. For more information on brynwood partners, please visit. Brynwoods back to nature foods acquires snackwell pe hub.
Kraft foods inc said on tuesday it would sell a majority stake in its back to nature food brand to u. Brynwood adds to portfolio yet again food business news. The company offers cookies, cereals, crackers, soup, granola, juices, and nuts and trail mix. The terms and conditions of the deal werent disclosed. The deal comes at a time when consumers are more informed and are demanding fresher, healthier, and betterforyou food options. Brynwood portfolio back to nature foods company, llc. Dec 30, 20 back to nature foods company, a portfolio company of brynwood partners, said monday that it has bought snackwell from mondelez global. Kraft foods will continue to hold a substantial minority stake in the business and will have board representation in the joint venture. These smaller cut crackers are great for party appetizers, snacks, or part of a full meal. Brynwood vi and mondelez global llc formed the back to nature joint venture in 2012 through an innovative structure. Kraft foods to sell back to nature brand to private equity. The transaction is subject to closing and postclosing working capital adjustments. Investment firm brynwood partners, through a subsidiary company, has bought the snackwells cookies and snacks business from mondelez global llc.
Back to nature acquires snackwells new hope network. The food giants insistence on retaining a share in the maker of crackers. Brynwood partners has developed a unique niche of being the lower middle market firm of choice for corporate divestitures. Greenwich, ct august 22, 2012 brynwood partners vi l.
Welcome to back to nature welcome to back to nature. Back to nature whether you have a family that goes through snacks at a rapid rate or you just enjoy them on your own, you probably know that great taste is the most important part of any snack. Snackwells was originally launched by nabisco, inc. Brynwood partners exits healthy snacks jv with sale agri. Brynwood partners has a wellestablished track record of reviving smaller brands or businesses that are. Investment strategy investment criteria team portfolio news contact. The back to nature brand was founded in 1960 and today is a leading independent betterforyou snacking brand. Why were here nature has always been at our core, but in 2020 were taking our mission further than ever before.
Bgs announced that effective today it has completed the acquisition of back to nature foods company, llc, a leader in the betterforyou snack foods category, from brynwood partners vi l. Brynwood partners has agreed to acquire a controlling stake in the back to nature brand food business through a joint venture partnership with kraft foods, which is retaining a minority stake in the business. Becoming very popular in health food stores across the state, people begin asking for other products made with delicious and flavorful ingredients. Portfolio back to nature foods company, llc brynwood partners. Kraft foods will continue to hold a substantial minority stake in the business and will have board representation in the joint venture that is to be formed. Back to nature foods acquires snackwells from mondelez. Brynwood buying most of back to nature from kraft food processing. Brynwood vi and mondelez global formed the back to nature joint venture in 2012 through an innovative structure whereby brynwood vi acquired operating control, while. In the case of back to nature foods, brynwood bought the floridabased snack business from nabisco in a joint venture with kraft foods inc. Llc, a portfolio company of brynwood partners vi l. Aug 22, 2012 aug 21 reuters kraft foods inc said on tuesday it would sell a majority stake in its back to nature food brand to u.
Brynwood partners to take controlling stake in back to nature. Back to nature, which is an independent producer of betterforyou cookies, crackers, granolas, juices, and nuts, was formed in 2012 through a unique joint venture deal struck between brynwood partners vi lp and mondelez under which brynwood vi acquired the operating rights to the venture and mondelez held a minority position. Welcome to back to nature welcome to back to nature back. Aug 23, 2017 in the case of back to nature foods, brynwood bought the floridabased snack business from nabisco in a joint venture with kraft foods inc. Aug 22, 2017 back to nature, which is an independent producer of betterforyou cookies, crackers, granolas, juices, and nuts, was formed in 2012 through a unique joint venture deal struck between brynwood partners vi lp and mondelez under which brynwood vi acquired the operating rights to the venture and mondelez held a minority position. Brynwood vi portfolio company, a marketer of back to nature natural food products, including crackers, cookies, nuts, granolas, and juices. Sales and marketer of the back to nature brand in the cookies, crackers, granola, cereal, nutstrail mix, soups and juice categories, and snackwells brand in the. The back to nature brands product offerings include nongmo. In 20 mondelez added snackwells, a provider of reduced fat and fatfree cookies and crackers that was established by nabisco in 1992, to the back to nature joint venture. Aug 20, 2017 back to nature products represent a wide range of categories, including cookies, crackers, nuts and trail mixes, granola, juices, soups and cereals. Just love the crackers for myself and also to serve at parties. Headquartered in naples, fl, back to nature is the owner of the back to nature and snackwells brands.
Kraft foods agrees to divest controlling stake in back to nature brand. Mondelez owns a minority stake in back to nature, which sells cookies, crackers, nuts, juices, and granola and. Fortunately, you dont have to sacrifice delicious flavors in pursuit of snacking naturally. Love their texture and the pink salt makes them perfect.
Back to nature foods company, llc brynwood partners. Kraft foods will continue to hold a substantial minority stake in the business and will have board representation in. Founded in 1960, back to nature markets back to nature natural food products, including crackers, cookies, nuts, granolas, and juices as well as the recently. Brynwood partners acquire a controlling stake in the business, with mondelez international inc continuing to hold a substantial minority stake. Aug 21 reuters kraft foods inc said on tuesday it would sell a majority stake in its back to nature food brand to u. Partners gourmet snack crackers complement everything from traditional cheeses and soups to the most exotic dips and spread. Back to nature is one of the original natural food brands in the united states, and since brynwood vi has acquired the, accelerated new product introductions and increased marketing focus. Sales and marketer of the back to nature brand in the cookies, crackers, granola, cereal, nutstrail mix, soups and juice categories, and snackwells brand in the cookies and snacks categories. Mondelez sells snackwells to back to nature foods food. Aug 24, 2017 for more information on brynwood partners, please visit. In its 28year history, brynwood partners has acquired 36 corporate brands from 14 different corporate sellers, including the back to nature acquisition. In its 28year history, brynwood partners has acquired 36 corporate. Brynwood partners, back to nature foods company, llc. Kraft to sell majority stake in naturalfood brand to.
Brynwood vi and mondelez global llc formed the back to nature joint venture in 2012 through an innovative structure, whereby brynwood vi acquired operating control while. Back to nature foods acquires snackwells biz from mondelez. Llc, a portfolio company of brynwood partners vi lp, made the acquisition. Brynwood partners has acquired the majority of the back to nature brand from kraft foods, the greenwichbased private equity firm announced this week kraft will maintain a minority position in. Back to nature foods company, a portfolio company of brynwood partners, said monday that it has bought snackwell from mondelez global. Brynwood partners, mondelez exit back to nature foods in. Kraft foods to sell part of back to nature line wsj. Aug 22, 2012 kraft foods inc said on tuesday it would sell a majority stake in its back to nature food brand to u. Founded in 1960, back to nature is one of the original natural food brands. To acquire a controlling stake in the back to nature brand through a joint venture with kraft foods. The back to nature transaction marks brynwood partners third transaction with kraft foods. Whether youre pairing stoneground wheat crackers with a savory cheese, displaying pink himalayan salt multigrain flatbreads on a charcuterie board, spreading guacamole on sesame seed rice thin crackers, or pairing saltines with your favorite. Brynwood partners acquires controlling stake in back to.
Brynwood partners said it had that it has agreed to acquire the controlling stake in back to nature, which includes crackers, cookies, trail mixes. Back to nature buys snackwells business food business. Kraft foods to sell majority stake in back to nature brand. Aug 21, 2017 information on brynwood partners, please visit about back to nature foods company, llc. Thanks back to nature for making such yummy products. Aug 23, 2012 brynwood partners has agreed to acquire a controlling stake in the back to nature brand food business through a joint venture partnership with kraft foods, which is retaining a minority stake in the business.
Brynwood is making the investment through its brynwood partners vi fund and has selected vincent. A small health food store creates a delicious granolaour first product. Confectionary, food and beverage conglomerate kraft foods is selling part of its natural food products line, back to nature, to privateequity firm brynwood partners. With back to nature products, you can enjoy the good, mouthwatering taste of crackers as you please.
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